Bala Govind (Allu Arjun) is a program director in a private TV channel. In one of his adventures, he enters in to a tussle with a local goon, Ponnu Swamy (Pradeep Rawat). When Ponnu Swamy gang is after Bala Govind, the TV channel sends him to Kulu Manali to shoot a program on Sanyasins there. There he meets a sanyasin Vaishali (Hansika Motwani) and falls in love with her. Rest of the story is about how he wins her hand.
Trade
Desamuduru is the immediate next film of Puri Jagannath after Pokiri. The songs of the movie struck the chord of the masses and therefore, expectations over the movie shot up. The movie opened up to a mixed talk initially but the openings were the highest for an Allu Arjun movie. Finally it ended up as an average grosser.
Highlights
Desamuduru is the first combination of Puri Jagannadh and Allu Arjun. Later they paired up for a movie titled Iddarammayilatho… several years later.
This was Hansika Motwani’s debut film who was earlier popular as a child artist.
Sidelights
Hansika was just 16 years old when she started her filmy career with Desamuduru.
Yesteryear actress Rambha shook her hip along with Allu Arjun for an zesty item number in the movie after a hiatus in Telugu cinema.
Allu Arjun started the 6 pack abs fever in Tollywood with this film. It is after him, other heroes actually concentrated on their physique.