The film revolves around the journey of Seenu (Ravi Teja) who works in advertising agency in Hyderabad. The journey starts with distribution of wedding invitations of Seenu’s wedding. In this journey he comes across three women (Mallika – during his childhood, Gopika – during his college days & Bhumika - while Seenu hunts for job) who change his life at certain phase. Finally Seenu marries Kanika and the film ends with Seenu sharing his memories with the audience.
Though the movie got reviews, positive talk and appreciation from critics but it commercially failed at box office. But on the whole, the movie ended as an above average at box office.