Yalamanchili Venkata Satyanarayana Chowdary popularly YVS Chowdary hails from Gudivada, Krishna district. He is born in a middle class family on May 23^rd, 1965. His father was a lorry driver and his mother is a house wife. He has an elder brother and sister. He completed his Engineering in Chennai.

YVS Chowdary is an ardent fan of NTR since his childhood. He was even an active member of NTR’s fans association in his hometown. During his Engineering, he got in touch with several industry people and his first assignment in industry is with an editor Narasimha Rao as his assistant and worked for several dubbing films. He joined in the direction department of Aggi Pidugu movie and later joined K.Raghavender Rao and worked for films like Kaliyuga Pandavulu, Sahasa Samrat, Agni Putrudu, Donga Ramudu, Janaki Ramudu, Rudra Netra and Jagadeka Veerudu Atiloka Sundari. Later he joined in Aswini Dutt’s Vyjayanthi Movies and later worked for Ram Gopal Varma too.

It was while working with Nagarjuna in Ninne Pelladutha, he got his first chance as director for Seetha Ramula Kalyanam Choothamu Ra Randi starring Akkineni Venkat. The film was a super success. His second film is Seeta Rama Raju starring Nagarjuna and Hari Krishna. For various reasons, the film failed to win the hearts of the audience. YVS’ third film was Yuvaraju starring Mahesh Babu but attained the same result as his second.

YVS was blamed for the debacle of Yuvaraju and he did not get any offers for a long time. It was then Hari Krishna came to her rescue and okayed Lahiri Lahiri Lahirlo, a family story. The film was produced by YVS himself on his Bommarillu vari banner. The film was a super hit. Next he went on to a solo film with Hari Krishna, Seethaiah and the result is one more blockbuster. Finally YVS Chowdary’s midas touch continued with his third film, Devadasu too. He introduced actor Ram to industry with this film.

With three back to back super hits, everyone thought there is no looking back for YVS Chowdary. It was then his next with Balakrishna’s Okka Magadu announced. There were huge expectations on the film as YVS Chowdary is a big fan of NTR and also he is in success streak, but the film ended up as a big disaster pegging back YVS Chowdary’s career. Later on he attempted Saleem with Manchu Vishnu which again is a disaster.  YVS started Rey as debut project of Sai Dharam Tej in October 2010 in his own direction and production. However the film got tangled in financial issues and did not see light till today. Sai Dharam Tej’s second film, Pilla Nuvvu Leni Jeevitham started two years later and released ahead of the film.

• Rey starring Sai Dharam Teja