The Ram Charan Teja starrer movie “Yevadu” to be released on 12 th January, 2014 has been hugging the limelight for quite some time. The film critics and audience have been eagerly waiting for the release of this movie. The huge fan base of the extremely popular Ram Charan are already very optimistic regarding the success of the movie even before its release.
Marketing Moves
The modern marketing trends surrounding the release of films are no less than any other marketing methods. The modern age relies heavily on marketing wherein movies release trailers and teasers way before the release. The release of popular songs from the movie also plays a crucial role towards the promotion. One of the top movie marketing agencies in South India has been entrusted with the responsibility towards the marketing of this movie. This company has promoted plenty of big budgeted movies in the south – a few names among them being Julai, Nayak, Thandavam, Settai etc. This move is sure to bolster the marketing for Yevadu and make this a widespread name among the film lovers and fans. Another big boost has been the inclusion of the Hindustan Uni Lever owned brand, Clear shampoo, who has tied up with this movie for a huge amount of rupees one crore towards television branding, Radio marketing, hoardings and print media. There is a substantial chance that the investment could go up by another 25% easily as this is a big budget movie and is expected to be a blockbuster.
The stars in the movie are all big names- Ram Charan Teja, Shruti Hassan, Amy Jackson, Rahul Dev – only to name a few. All have proven themselves in their established careers and this movie is well expected to be a superhit.The film is directed by the eminent director, Vamsi Paidipally, who is well known in the industry for delivering big hits. The director has even roped in Allu Arjun and Kajal Aggarwal in small but crucial cameo roles.
This inclusion of a big brand in the movie marketing is surely a positive sign and is most likely to usher in a positive outlook in the movie world. This could well be the beginning towards a new dawn wherein corporate houses would invest in the movie industry and pave the way towards fresh inclusion of funds towards the marketing related activities in the tinsel town. The producers and directors of big movies would most likely be happy at this scenario and hope this practice would inject some fresh oxygen in the movie industry.
Thus, while the fans wait eagerly for the release of this much hyped and big movie, only time will be the judge as to how the movie fares at the box office. With the likes of Ram Charan who is the most popular actor in the industry at the moment, the fans and critics could easily expect fireworks in the wake. The halls are most likely to stay house full and the movie is most likely to break several barriers in the time to come.