As the movie releases get postponed due to the unforeseen situations of the pandemic, the fans are vaporizing their expectations. The thrill of seeing their actors and actresses on the big screens seems like a long road now. But here’s the thing, the brands and marketing agencies are taking it to their advantage. Yes, casting the duo that is set to be a part of the film yet to release is a unique and trending strategy. The latest is Alia Bhatt and Ram Charan for their frooti advertisement in the news. Let’s get into details then.
Ram Charan, Alia Bhatt, and a string of stars for Parle Agro
Ram Charan and Alia Bhatt have been signed as brand ambassadors for the popular Frooti brand by beverage major Parle Agro. Charan joins a string of star ambassadors, including Alia Bhatt, already the face of Frooti. The other stars as ambassadors are Arjun Kapoor for B Fizz, Priyanka Chopra for the sparkling beverage Appy Fizz, and Varun Dhawan for the wholesome flavored milk Smoodh.
Managing Director & CMO, Parle Agro, Nadia Chauhan, commented on the occasion, “I am looking forward to an exciting summer following a two-year break. Frooti kickstarts its season with Ram Charan and Alia Bhatt, two popular and admired personalities who are anchored in people’s hearts.”
The best summer ever!
In terms of the company’s goals for 2022, Nadia explained, “This summer, we’ll be launching four mega campaigns for the very first time.” “Our goal is to fully engage and connect with our consumers to make this summer the best yet, unlike previous years,” Nadia added.
Actor Ram Charan expressed his pleasure at the association, saying, “I am thrilled and honored to join Parle Agro and collaborate with Frooti, India’s most iconic youth brand. It’s my all-time favorite mango drink, and being a part of the bright and colorful Frooti ad was an incredible experience. You guys are going to love the upcoming campaign as much as I do.”
In an ad campaign for Frooti a year ago, Alia Bhatt appeared with Allu Arjun, the Pushpa star. So, we are excited for the campaign. Are you?