The film fraternity had turned to be a full-fledged industry that is reluctant to take the minimal of chances on the collection potentials for the films. It is for this reasons that the producers and the makers often postpone the release of the movies, in case they see any chances that might hamper the collection potential for their film. Similar instances happened with the release of the movie A Aa that was initially scheduled to hit the cinemas as on the 20th of May. However, as per the latest update, the makers for the film to make way for the Mahesh Babu starrer Brahmotsavam, that is also scheduled to release on the same date.
What made the makers of A Aa to postpone the release of the film?
As speculated by the experts from the film industry, the release date for the film A Aa was postponed so that it never gets into a direct comparison and competition with the film Brahmotsavam. As per the screen play, both the movies comes within the bracket of family drama, and as such, if the films were released on the same day, the audience would surely get into a comparison between the films and as such, just on the apparent notion of the people at large, the film would have to lose its business potential significantly.
The statement from the makers of A Aa and the reaction of the movie experts
Though, the makers of the film A Aa stated that they are postponing the release for the reason that they want both the films to have good collection at the box office, but, the experts are of the opinion that the decision to postpone the release was deliberately made to shield the business potential of the film. Brahmotsavam is a big-budget film with the cast of superstar like Mahesh Babu and the film had already triggered a sensation among the movie enthusiasts. As such, the makers thought that it would be safe to hold on to the release and keep an eye on the initial performance of the film Brahmotsavam at the box office.
When can the film be rescheduled for release?
The makers of the film A Aa opted to play a patience game about rescheduling the date of release. As per reliable information, the team decided to see the performance of the film Brahmotsavam for the initial week or a two after its release on 20th May. In case Brahmotsavam puts a stupendous show at the box office, as expected, the release of the film A Aa will get pushed back by a span of a fortnight or so. However, in case the movie is not performing as per the expectations, the makers of A Aa can go ahead with the release of their movie as on the 27th of May.
What the critic has to say about the decision to postpone of the release?
The critics and film experts are considering the decision of postponing the release as to be logical and timely. They said it would safeguard the interest of the film and would retain the collection potential that would have a severe blow if the film was released on the same day Brahmotsavam would hit the cinemas.