It is a trend in promoting new releases through the platform of YouTube that is considered the most efficient yet the most cost-effective technique to attract the attention of the people at large. In this ball game, it is often noticed that some of the teasers or videos gets truly viral and reaches out to the largest base of the audience just within a span of few hours. Understanding the potential of the platform, the film fraternity around the world had made it a practice to release the teaser at YouTube and the media makes the released viral within the shortest time span. The India film industry is not having a different standing and in contemporary times, the majority of the teasers are given the official releases at YouTube. However, the extent to which the teaser of the Rajinikanth’s upcoming movie Kabali had triggered the storming, it is exceptional and as on records, the teaser had broken all the previous milestones and records that any of the Indian films could have done earlier.
A sweeping 5-miilion viewership just in 24 hours of time
The teaser of the upcoming film Kabali, that casts the living legend of Indian cinema, Rajinikanth, was released on YouTube on the May Day around 11 AM. As per reports, just in a span of next 24 hours, the teaser achieved the unique milestone of 5-million viewership, a feat, which is never ever achieved by any other Indian cinemas previously.
Yet another record in terms of the “like” status received
Aside the milestone of 5-million viewership in 24 hours the teaser got liked by 2.29 Lakhs viewer, which Is yet another record as per the Indian cinemas. Though, the official record from YouTube stated that the teaser was viewed by 4.96 millions of viewer in a span of 23 hours, which is none the less a never-before milestone as per the Indian film fraternity.
What triggered this whooping popularity?
Obviously, it is the charm, attraction and the charisma that revolves around the name of Rajnikanth that triggered such phenomenal performance of the teaser. He is a living legend in India cinema and it had been previously noted that whenever his films hit the cinemas, his fans, that accounts to few millions in the country, welcomes the new release of the matinee idol in exceptional shows and prompts. The teaser for the film Kabali, which is a 67 second long, displays some of his patent moves and expressions that actually attracted the fans to catch the teaser in such exceptional numbers.
Is it an indication of another exceptional box-office success?
Rajnikanth’s movies, no matter what had been the rating from the critics and the experts, had been consistent to fetch substantial returns at the box office. His movies had hardly failed to collect the expected revenues and always been at the top of the charts in terms of its popularity and the returns that it had produced. Considering that consistency and adding the whooping figure of the viewership that the teaser received on YouTube, it would be justified to expect that the upcoming movie will not be an exception. However, the last verdict is to be conferred by the audience, after the movie comes live in the theaters.