Film industry is a strange place. Sometimes, the most anticipated films perform dismally and fail at the box office, leaving the director and the producer ashen-faced and in deep trouble. Sometimes, the least expected films perform surprisingly well and become runaway hits. The directors become famous in no time and the producers reap rewards. Such is the case for Ohmkar, who had decided to try his fate as a director after spending quite a few days as an anchor. His latest film, Raju Gari Gadhi, has been a surprise package to everyone as it became a runaway hit. While the film was little known to everyone before its release, it became famous after people started praising it.
The unbelievable return
The film was not at all a big budget movie with stars dazzling everywhere. Rather, it was made with a modest budget of 3 crore rupees and the director was only expecting a favorable return. But, it surprised everyone and went on to gross three times its budget and investment. As a result, the director is euphoric and the producers are ecstatic to say the least. They are elated with the audience response and hence, have decided to celebrate this unprecedented success. They have understood that they should thank the audience who have showered love on them and loved their film. So, as a part of the celebration, they have decided to tour the state. They will be visiting every nook and cranny of the state where the film has reached.
The plan for celebration
The unit has decided to give a visit to a theatre in Vizag as a beginner. Then, they will go to places like Kakinada, Rajahmundry, Guntur, Vijaywada etc. Their tour will encompass all these places so that they can thank as much audience as possible and experience their success first hand. Meanwhile, as the film’s success story has reached many distributors, they are eager to share their screens for this film. So, there are further show-times added in Nizam areas and AP. This will boost the business further as the producers have understood the potential of this film and are looking to make more of it. In fact, the film has been planned to be released in overseas areas and the rest of the country.
The festive season’s contribution
The festive season release always attracts a decent amount of crowd. But, the film’s interesting plotline also created a definitive buzz. So, while the festive season contributed to the increment of audience, there was surely an extra add-on that propelled the film. The resounding success ensures that Ohmkar will now have a string of producers interested in him. It has been a good career decision for him to shift from anchoring to directing and he will continue to thrive in this career. On the other hand, it has also been a good platform for the new actresses and actors who starred in film. The film had a fine balance of experience and new faces which may be another reason of its surprising success.