Creative genius S.S.Rajamouli’s visual wonder and period drama Baahubali is one of the most awaited by movie buffs. From the day Baahubali got announced there were hell lot of rumors around it and Rajamouli used his official social networking account to suppress all of them. SSR used official Baahubali Facebook page to give latest updates and his team maintained the page actively with a perfect strategy to keep the users engaged.
> After giving the casting call by the end of 2013, Baahubali official Facebook page picked up pace in early 2014 with different segments like giving updates about shooting locations, on location pics of the cast & crew, posting STAR OF THE WEEK images giving credit for the technical crew, Baahubali Bulletins, posting birthday celebrations pics of Baahubali movie team, conveying festival wishes and posting fan made posters, etc.
> Baahubali Valentine contest was conducted and users are requested to send creative videos and posters. Lucky winners are assured to get exclusive merchandise of Baahubali. During Baahubali Valentine contest, SSR team popularized #BaahubaliValentine till the end of the contest and the Valentine contest got a phenomenal response.
> Later, the Comic Con festival was used aggressively to promote the Baahubali movie. Actor Nassar was the first to represent Baahubali with big flux at Delhi Comic Con festival. After seeing positive response in Delhi Comic Con festival, Baahubali team utilized Comic Com Festival in Hyderabad. Cosplay of key characters of Prabhas,Rana, Anushka and Baahubali helmet was kept for display which grabbed lot of attention. In the recent Mumbai Comic Con festival, ‘Visualizing the world of BAAHUBALI’ (a making video of the film) was released which tuned many heads in Bollywood and within less time the video hit 1 million views in YouTube.
> Exclusive video bytes of Baahubali shooting, preparation videos of Baahubali cast, funny incidents on sets are posted at regular intervals by the movie team. Breathtaking first look posters of characters from Baahubali are released out rising sky high expectations over the film.
> Baahubali team did not left any stone unturned to keep the buzz alive, so a WhatsApp number is given for the users to get register for updates regularly about the film. Due to unexpected huge response and many registrations for Baahubali WhatsApp number got crashed and within short time the number got activated.
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